Misunderstanding car Monopoly.doc

 PAGE \* MERGEFORMAT 15 Misunderstanding car Monopoly Auto monopoly to manufacturers interest-sales service system? Monopoly system, the original intention of the brand manufacturer is to maintain brand image, dealer management, control, etc., when the channel system to develop, distributors, consumers, vacancy, resulting in a number of manufacturers proprietary system, birth defects, does not reflect the interests of the dealer store system, after all, can not last long, did not reflect the interests of consumers ultimately cast aside for consumers. Many manufacturers design of channels is not too early to listen to the views of dealers, consumer opinions, shop system construction, the dealer does not have a team or organization for the benefit of the manufacturers, that is, individual dealers to the manufacturers complain have also been seen as different manufacturers, a rod killed, there is no win-win system, they are not in a long time that many of the manufacturers of the channel problem (FALSIFYING, with cut-throat competition between store brands) in being troubled by them. Similarly, manufacturers wishful channel design, consumers do not buy it, purchase and use of the cost is too high, causing consumers to elect other brands, many of the great decline in sales of products. With manufacturers interest-sales service system and the interests of the dealers out of touch, and many automobile manufacturers on the automobile market wishful high-level decisions and marketing decisions, rather than follow the recommendations of dealers selling front-line, often resulting in the interests of dealers and divorced from the interests of manufacturers, manufacturers a cost of 10 million or even 100 million due to a lack of promotional activities, taking into account the interests of dealers and thus gain very little private dealers have been inconsistent, and thus fail, many seemingly perfect marketing program is a reasonable congenital deficiency, the lack of ch