Mo will be channel flat as an excuse to.doc

 PAGE \* MERGEFORMAT 16 Mo will be channel flat as an excuse to G’s take the time to develop the brand line of channel strategy - channels, flat! At that time from the industry characteristics, market environment, distribution of profits, etc. It has developed a very ‘nice’ and ‘agent handbook’ for large-area manager of market development. Uniform across the company slogan was shouted: ‘Company Supplying agent; agents direct control terminal; Terminal direct services to consumers! ‘When the brand name and the implementation of this basic line of more than three years have become increasingly unable to withstand the test of the company from top to bottom are slowly doubt that this line correct? G boss on many occasions in the Greater Area Managers meeting that do bad, then, Zhejiang market may wish to consider looking at the provincial level agency. In Jiangsu and Zhejiang and other coastal provinces GDP higher G companies face the question is: looking for regional agents people have enough to eat, the customer agency project more than the company’s products focus on the degree of G is not high; to find the provincial agents of the powerful families This is not the true meaning of the brand on a line simply despise; and see the face of the province on its own strength and the market too much. ‘Channel flat’ finally showed its beauty lies. Brand way in three years, three years in several key provinces, the agent has been developed to replace ‘busy’ non-stop! The basic strategy in this line is not stable under the connected agents and continuing to advocate ‘channel flat’ might as well be said that G’s in a number of important provinces unable to find a provincial agency, but only to find a pretext to level proxy , a pretext. Flat channels, many enterprises had been seen as a panacea to resolve market access issues, but there are many companies to implement more channels after flat ‘bian’ the more uncomfortable. Channels, what will be flat areas are inadequate?