Mobile phone shop bigger and stronger way- first epigenetic chicken egg!.docVIP

 PAGE \* MERGEFORMAT 6 Mobile phone shop bigger and stronger way: first epigenetic chicken egg! In the past few years, mobile phone shop in the Advisory planning case, found that there are more problems are two issues: first question, the small and medium sized local brand mobile phone retail stores how big? The second question, how large mobile phone chains and stronger? To answer these two questions, I summarized as a problem. Is the first seriously to raise chickens and other poultry eggs grow up regeneration, or ranging from chicken growing up on the Banded. Case 1: The brand is the company’s survival, and based on the book, in the telecommunications field will be very focused from the start at the beginning of the shaping and building the brand, and repeatedly opened the industry’s first of its kind; in 2003, the exclusion of 10 million heavily in the telecommunications field to build the brand, with the help a powerful media platform for China Central Television, China Central Television in a set, 2 sets, 5 sets and other high-quality part prime-time advertising; the same year, the field began to try to events marketing, and title sponsor ‘2003 Miss World finals in Sanya, Hainan’; In 2004, the telecommunications field as an image of the spokesperson invited actor Simon Yam, becoming the first mobile phone retail industry employed endorsement of the enterprise; in 2006 in the telecommunications field side by side ‘of Nanfang Dushi Bao’ spend millions to build ‘city shoot-off thumb mobilization’ activities, which lasted eight months, involved a large number of activities to attract multi-intense attention; early 2007, the Joint State Sport General Administration of the telecommunications field title sponsor ‘in 2007’ in the domain Cup ‘International Climbing Invitational’, once again opened up a phone chain of corporate sponsorship in international competitions precedent. The growth in the telecommunications field, we can say is that the brand growth.