Mobile underwriters- Where is your way out-.doc

 PAGE \* MERGEFORMAT 12 Mobile underwriters: Where is your way out? ‘While it is still constantly Huijun new capital into the mobile phone industry, but in 2005, after fierce market reshuffle after the mobile phone companies on the domestic market from the present more than 30 down to 78’, a mobile phone corporate executives appear to ‘alarmist’ and remarks, but nowadays seen that the intense competition in the domestic mobile phone market and cruel! ‘Two years later, the survival of only 67 mobile phone enterprises’, then those of us specializes in underwriting mobile phone dealers who will face what kind of destiny? Survive? Development? Transformation? Or exit? We can not help but to think about: mobile underwriters, and our way out of where? 1, the environment and confused 1. Handset market, fierce competition, manufacturers reduced profit margins, in order to compete in cost savings, run-off terminals, manufacturers were forced to integrate sales channels, to minimize the intermediate links. Currently mobile phones are mainly the underwriting package to go to the country. Provincial package. City packets based ‘three packs of’ line, each to maintain a certain profit margin, accounting for about 10% of the proportion of mobile phone profits -14%. With the era of mobile phone profits go away, cell phone manufacturers need to fierce competition, cost savings, access to the terminal of the price advantage and market competitive advantage, adjust the channel model or Supplying the retail end has become an inevitable choice. DBTEL 3.4 months since the beginning of this year, do not go ‘three packs of the system’, large-scale search for an agent, to buy out its business. Eastcom in August to push ‘one foot into the store’ works. Konka and TCL, have begun to implement a wide range of direct supply. According to industry analysis: the implementation of direct supply manufacturers, and to cut the middle part, you can save about 10% of the price cut. This is undo