Mode design speed Chartered Institute of Marketing.doc

 PAGE \* MERGEFORMAT 7 Mode design speed Chartered Institute of Marketing Looking at the geographical structure of the Chinese market, the National 320 cities above prefecture level (including municipalities and provincial capital cities), counties and county-level city, 2126, wanted to use their own strength, within a short period of time developing markets across the country is difficult and high-risk. As a new products to market, the traditional approach is to first in a limited area development market which, if successful, will expand to new markets. This model will be subject to two key factors: First, financial resources; Second, qualified, trusted personnel. For SMEs, the hope that through its own efforts to solve these two problems is impossible, speed Chartered Investment (hereinafter referred to as Chartered Institute of Marketing) as a national distribution system, a means to establish and market management, business development will be and the establishment of the new system brings many benefits. Because in the franchise marketing system, with the subject Xu from the network continues to expand, will lead to the rapid increase in available resources and distribution capability enhancement. First, the Model of Chartered Institute of Marketing (A) The Chartered Institute of Marketing for a large number of resources available to enterprises 1, available financial resources Since the establishment of branches in each region affected by Xu by funds provided by the Hui people, do not need to license the construction of the branch, owned capital requirements than set up their own offices to be much less of all, this allows licensees to quickly amass capital to on what it should do, such as increased research and development capabilities to enhance the competitiveness of products and increase advertising dollars to establish a national brand and create new untapped markets. 2, available human resources and management simplification Because of the XU