Misunderstanding of academic marketing research.docVIP

 PAGE \* MERGEFORMAT 6 Misunderstanding of academic marketing research Marketing Research Market research is the Chinese translation, there are other method of turning, such as ‘market research’, ‘From EMKT. marketing research’, ‘market research’ and so on. If the literal translation from English, market research may be more accurate, but the context of the current actual situation of the work of market research, but also do not seem appropriate, therefore, some people and causing a noun - market research. In fact, no matter how named, its definition is still the same: the means to achieve the purposes of research information on the process, including the information needed to issue the corresponding specific design method of information collection, management and implementation of data collection process, analysis of the results, draw conclusions and to determine its meaning and so on. In the classification, including quantitative research, qualitative research, retail research, media and advertising research, commercial and industrial research on ethnic minorities and special groups, research, public opinion surveys and desktop research. This is the ICC / ESOMAR given definition. Looks like a very high depth. But for the market, the profound is never a good thing. Jia Yue consulting firm in the customer communication market research idea, it is just like this, said: let you know more about your market, understand your consumer, know your competitors, know your product and do aWork . Read the marketing people know that market research is the work of an extremely important marketing aspects. However, we are the majority of domestic SMEs to the market research is still very strange. The bosses who would rather spend 10,000 yuan please customers eat and drink, but refused out of 10,000 yuan to do a market survey. Our understanding of this situation, they sometimes give us the head with a stick: a joke, 1 million, they say market research to Qibashiwan it. Thi