Monopoly chain from laminates age to experience the era of.doc

 PAGE \* MERGEFORMAT 6 Monopoly chain from ‘laminates’ age to experience the era of Chain monopoly in the shoe fashion industry for many years, it is working Wenzhou shoe chain monopoly a decade-long, competitive level, led by the industry leader, and then group firms to follow suit to imitate, marketing methods tended to be more homogeneous, and in order to get rid of the brand damage image and impact on the competitive value-added products, some clothing companies began to seek a breakthrough new concept of competition in the terminal, such as from the original simple laminates displayed on shelves, to the present multi-store experience of equipment, from shoes to sell to the fashion boutique interpretations, chain Monopoly with laminates from the monotony of the show experience into the era of consumer culture. Laminates era shops, mainly by the shop signs, shelves, window booth, in the island cabinet, cash register, a pair of shoes mirror (stool), fax machines and telephone and other basic hardware structure, such as stores or more pairs of essential Facilities: Shoe Polisher, television sets, stereos, telephones, fax machines, air conditioners, as well as computers. The introduction of the main promotional activities are also laminates POP, the door header banner, shop head and ceiling posters, special district, X exhibition rack and traditional media to notices to consumers, this will lead to narrow the competition, reflected in the main competition, product mix, display and promotional activities, the easier the formation of the price of war fatigue, consumers are struggling to shop around, marketing is very homogeneous, innovative capacity lags far behind, brand value is difficult uplift. But the era of chain laminates monopoly in favor the rapid expansion of low-cost, easy to grasp the mass consumer groups, formed a certain scale of the terminal network, laminates times for the chain of exclusive stores to experience the times towards laying the foun