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Monopoly in 2009 Shoe chain direction for the development
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Monopoly in 2009 Shoe chain direction for the development
Popular shoe chain monopoly popular for many years, the monopoly of Wenzhou shoe chain is working for a decade-long, competitive level, led by the industry leader, and then’s crowded, group enterprises to follow suit to imitate, chain also appeared on many aspects of monopoly bottlenecks . In crisis, 2009, footwear chain monopoly will go from here?
First, a sound development of the terminal to cope with more intense battle
Establish the correct marketing concept, effectively plan the development in accordance with market rules. Inspection supervision over the market, solid in actual combat, a brand effect, the growth of demand chain monopoly benefits, and strive to come up with win-win for companies and customers out of the marketing system. That is to make use of accurate data, do not talk about adjectives mouth, superficial, lean against the target market is the guide to explore the characteristics of marketing, business potential of the existing market share.
The market is always changing, single-store, shops, stores, etc. can also be profitable to a street many stores, big shops, stores, etc. the evolution of strategy. A street many stores, large stores, strategy is also possible to store a single shop, shops, discount stores such as degradation, whether it is a single store, shops and strategy, or a street shop in many stores, large stores, discount stores, the key is in improving the terminal quality or service, the product can be ‘over-supply’, but a shop operating quality and service capacity is ‘tight’, store operations and service differentiation is a measure of the terminal is an important indicator of quality. Of course, the blank should be developed in time to open up outlets to come up with a timetable, which can act, amplified stores continued to let the rapid rise of regional brands to seek new breakthroughs in market share, seize the market position.
In the co
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