More effective than low-cost strategy.doc

 PAGE \* MERGEFORMAT 12 More effective than low-cost strategy Group buy with low prices to attract customer’s strategy to enable enterprises easily into ‘the trap of low-profit’. By contrast, ‘a strategy to meet customer needs’ more impressed than the low-cost customers! In order to gain the favor of Group buy customers, many businesses resorted to cheap trump card. A long-term low-priced competition to make business into ‘the trap of low-profit’, even lead to a loss. A simple low-cost short-term working relationship can only be maintained, the customer used to be cheap after ‘a more low-cost’ to happen, and that competitors may introduce a lower price than you! Practice has proved that the strategy to use low prices to attract customers in the Group buy customers not occupy the hearts of long-term preferred location. How to avoid vicious price competition? How to Develop Group buy customer loyalty? Group buy on Tong Ming has been operating business practice, Mr. presented from ‘solve the Group buy customers’ start with ‘to better meet customer needs’ strategy of occupying the hearts of Group buy customers, allow customers to choose their priority position, competing goods, carry out business on the block. Tang is the ear and the Group buy department store manager, each received a business, he was always trying to tap the fundamental needs of customers, and then be met to win orders. The following three business case shows the Tang Mingxian familiar methods and techniques for the operation of the market. Elite schools of bottled water Yan was the implementation of closed-end management of elite schools, students and teachers outside the school board and lodging. In order to ensure quality of life for teachers and students, schools, shopping malls through the ear and the harmonization of procurement supplies. One day, Jen was the logistics department of the Mr.Wang elite schools call Tang, to buy bottled water brand name of plant, cheap, delivery time and h