Mother of trouble - the industry leaders how to respond to market transformation.doc

 PAGE \* MERGEFORMAT 6 Mother of trouble - the industry leaders how to respond to market transformation As the saying goes, times change, the market does not blow, the boss will not always be the boss. Off-line store, executive turnover, massive layoffs, channels collapse ... ... this year, Nokia to become the largest mobile phone negative news manufacturers. Not long ago, authoritative market research firm IDC’s latest data: the second quarter, Apple accounted for 19.1% of the global smartphone market share, completed a traditional overlord Nokia mobile phone (15.7% of the historic beyond, while According to Nokia announced the second quarter of 2011 reported a net loss of $ 528 million, compared with last year mobile phone sales down 20%, down 33% smartphones, market share hit a 14-year low, the cumulative decline in the stock this year 40% on five or six years ago, still doing my Nokia mobile phone industry the world leader in the global market share of over 30% of the top ten best-selling exclusive nine Nokia handset with Nokia’s every action is a marketing research and follow as many companies case. At the time, who would have thought Nokia would have it today! In fact, Nokia has come so soon today? contrast former glory, the mobile phone industry is now big brother is really some sad. Not just Nokia Nokia a bit miserable, but one thing is comfort, who suffered the same treatment not just only their own, in addition to Microsoft, with its own outside Baotuan heating. Google has just been acquired, including Motorola, and Kingship in the Chinese market as well, China Mobile, Tencent, Mengniu and so more or less the existence of the ‘boss of trouble.’ Motorola, as the first brand to enter the Chinese mobile phone market, but also the first brand ever in the market, then the same with the Sony Ericsson Nokia ‘human technology’ and ‘by the fall’ fighters defeated the competition, although many efforts have Motorola has been in the past few years tepid