Multiple interactive entertainment experience economy.doc

 PAGE \* MERGEFORMAT 5 Multiple interactive entertainment experience economy With the rapid development of the Internet, particularly the rise of mobile Internet, people’s lives entertainment, artistic way, and the entire entertainment industry has undergone dramatic morphological changes in the Internet world, consumers are no longer satisfied with a single entity Entertainment , and the pursuit of diverse interactive entertainment experience. And, with the continuous development of new technologies, especially the Internet generated by the fusion effect, the entertainment industry to break the traditional areas of industry continue to extend functionality, push to accelerate the integration entertainment industry, the entertainment industry to form a new value chain to create the conditions and today is no longer a single product experience economic times, but a diverse interactive entertainment experience economy. Traditional cultural industry overcome difficulties faced by the Internet era, but also to explore how the formation of multi-enterprise Forced interactive entertainment experience to the Chinese economic model the music industry, for example, the original. ‘Production - consumption’ model is not yet fully mature, it was the network Free music powerful impact in literature and book publishing, digitization is to break the publishing industry boundaries, changing the culture format, the traditional book publishing industry is facing digitization crisis of survival, and digital publishing also inspired the publishing industry more powerful productivity and new value. Meanwhile, many literary masters have ‘net’ writing, ancient literature began to enter a new Internet age. Face of the diverse interactive entertainment experience economic proposition, Tencent entertainment tries to give each other their answers after the establishment of a decade, beginning in 2013, Tencent full implementation of mutual entertainment ‘Pan entertainment’ strategy,