My brand I would call the shots- - With regard to the operation of own-brand dealers.doc

 PAGE \* MERGEFORMAT 23 My brand I would call the shots? - With regard to the operation of own-brand dealers Planning: ZHAO Jian-ying Invited guests: Nanjing Sizhuo marketing Liu Bin China Research Center for Pan-fu Dealers Shanghai Ying Guo Jinlong, Frankie Lam Ang Consulting May be only a small Menlian, but with numerous brands, and this is a true portrayal of the Chinese wine market; may have numerous brands, but the real lack of very few profitable brands, which is China’s largest drinks distributor confused. Drinks market in China, such a group, they may simply not inflow, but the number is very large, almost occupy the Chinese wine market brand of 80% This is China’s own-brand drinks distributor base. They do not have production plants, but buy or OEM; they occupy a certain county-level market, or what the market is not accounted for, but there is, there has been; in their midst, some outstanding emerge as the ‘jumping carp Dragon Gate ‘model, most of them were drowned in the market. They had their own style of play, also has its own confusion. Should look squarely at this group, because they are representing a majority of dealers existence. Its own brand of this model, it is also dealers who operate in the market the most concern. Have their own brands, can be masters of it? The summer of 2005, Sinorama organized a large-scale survey the living conditions of dealers, distributors of own brand understanding, is changing ... ... Rising out of the first part of the Scenario 1 [Shijiazhuang City, Hebei drinks distribution company Haojing Li a phone call] Reporter: Recently, how business-like呀 ? Haojing Li: not up to much. ** Brand manufacturers that do not allow. Reporter: This brand is pretty good market performance, in the end Why? Haojing Li: manufacturers are not satisfied that the sales volume is low, now they began to make their own market, and only allow me to retain the original two varieties, most of the market are transferred to th