Myth of co-operation.doc

 PAGE \* MERGEFORMAT 8 Myth of co-operation ‘Sales and Marketing’ magazine editor Mr. Li Yingsheng, in the ‘Chinese planners tell the truth’, wrote the preface: ‘Some people say that planning is a commercial manufacturer of myth. I think that good planning and rightly so ‘. ‘Some people say that planning itself is a myth of people, I always worry that one day this myth will be shattered. Gate catches fire, adverse impacts to fish, planning industry, the planning people will thus suffered a setback. ‘ As a result, I would like to the ‘myth’ word to say something. ‘Myth’ is compiled of people out, making out. Actually, the ‘myth’ is even more people ‘hope’ out, in other words, ‘myth’ is fabricated persons, communicators and audience co-operation results. Many people have heard about this legend: There is a military vehicle passed through the city’s crossroads, because red light running has been stopped by traffic police, so the driver to go off to the army and police to intervene, then did not say a few words, we saw soldiers ‘pops’ to the police a few ears ... ... Many of these versions of the story, the plot is different, but the themes are similar, that is, the police and tough soldiers, more fierce, the result is the police beating was also helpless. Perhaps this is the story really happened, but never regard so widespread, so frequently, or else chaos of the early. Can be seen, in most cases those are rumors. Why do people be so keen on these rumors? Because the police are a symbol of authority, the authority to punish those who have received repeated interpretation of the inner rebellion against authority, but for most people, this rebellion is not in real life happen. The story of the police beating people’s hearts to meet this demand, so, ‘the story’ has been widely accepted and was rapidly spreading; to be talked about, exaggeration; are wrongly tagged, time and again. Perhaps, talking and listening to people who know that ‘stories’ are purely fictit