National news websites and Transformation of New Road after advertisement.docVIP

 PAGE \* MERGEFORMAT 4 National news websites and Transformation of New Road after advertisement National news website from last October Qidong AS ENTERPRISE work, the nation’s 10 pilot units in the enterprise system, the concept of development, business model, the distribution of benefits, employee incentives and other aspects to a certain degree of test the water. AS ENTERPRISE on the road, three central news websites and seven local-level news sites face their differentiation status of being alone in groping forward. advertising as a key news website highly profitable Web site an important part of the operator’s attention , challenges and opportunities in the case of adding body to the CCTV network represented by the central news websites and in Times Online, represented by local-level news sites reveals their different characteristics. CCTV network’s wife descent July 1, China’s CCTV network and network television stations for business incorporation, CCTV been unable to access the home page, but the common point with the Chinese Internet domain name TV’s home page. integration of network television in China after the merger, relying on a wealth of video resources, China Central Television, formed a network in one of the features and television features public service platform of network video. as a national broadcast network television institution, a huge video resources library, Genuine HD video content, the breakdown of high-quality professional channel are important conditions to attract advertisers. CNTV wife had blood blend of blood, with the central news websites unparalleled resources, and multi-terminal media coverage, so advertisers can select mobile TV, IP TV, mobile TV and other forms of public transport media, extending the value of advertising communication and influence. CNTV relevant person in charge accept “lt;advertisersgt;gt; interview that : “CNTV events reported in large areas of authority and influence, will provide the industry