Need to highlight the brand strategy planning for China.doc

 PAGE \* MERGEFORMAT 8 Need to highlight the brand strategy planning for China Maybe someone will ask, brand strategy planning, why should highlight China’s national conditions? ‘Paws A’s, B’s arsenic’, because there is a big difference in the product development history, brand maturity, financial and other aspects of business, therefore, domestic enterprises brand strategy, marketing strategy will certainly be very different with foreign companies now have a much better atmosphere, always adhere Procter amp; Gamble, GE, IBM. In fact, many foreigners it is not suited to the practice of China’s market environment, such as Siemens, Bosch water heater to 95% of the energy on research, production and quality management in the advertising, marketing it hard enough, the results of the China market years, the results are very satisfactory. Siemens Bosch in China may feel that there are as well known in Germany, so less investment and advertising. fact, Bosch in Germany, everyone knows you, but in China, you are still a very shallow brand. popularity in the country as far as we imagine high, even Coca-Cola in one, two, three market visibility are only 78%, which is still at the prompt investigators visibility, visibility not prompt even lower and I am recognized This survey provides data because China has a lot of illiteracy, many people do not contact the media. to four markets and it is even lower in rural areas, which is not surprising, Zhang took a film called One Less gt;gt; lt;lt; , a small proportion of which actor is filming was fortunate enough to attend the first drink Coke. general situation of China is still relatively poor. mass media penetration is very wide in the city, while rural residents of reading material in contact with the electronic media are very low the end of 2006, China’s rural TV penetration is only 68%, which is our national conditions and market environment faced such a situation will determine our brand strategy with many internationa