- 1、本文档共8页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Need to highlight the brand strategy planning for China
PAGE \* MERGEFORMAT 8
Need to highlight the brand strategy planning for China
Maybe someone will ask, brand strategy planning, why should highlight China’s national conditions? ‘Paws A’s, B’s arsenic’, because there is a big difference in the product development history, brand maturity, financial and other aspects of business, therefore, domestic enterprises brand strategy, marketing strategy will certainly be very different with foreign companies now have a much better atmosphere, always adhere Procter amp; Gamble, GE, IBM. In fact, many foreigners it is not suited to the practice of China’s market environment, such as Siemens, Bosch water heater to 95% of the energy on research, production and quality management in the advertising, marketing it hard enough, the results of the China market years, the results are very satisfactory. Siemens Bosch in China may feel that there are as well known in Germany, so less investment and advertising. fact, Bosch in Germany, everyone knows you, but in China, you are still a very shallow brand. popularity in the country as far as we imagine high, even Coca-Cola in one, two, three market visibility are only 78%, which is still at the prompt investigators visibility, visibility not prompt even lower and I am recognized This survey provides data because China has a lot of illiteracy, many people do not contact the media. to four markets and it is even lower in rural areas, which is not surprising, Zhang took a film called One Less gt;gt; lt;lt; , a small proportion of which actor is filming was fortunate enough to attend the first drink Coke. general situation of China is still relatively poor. mass media penetration is very wide in the city, while rural residents of reading material in contact with the electronic media are very low the end of 2006, China’s rural TV penetration is only 68%, which is our national conditions and market environment faced such a situation will determine our brand strategy with many internationa
您可能关注的文档
- Nasal bone fracture with deviation of nasal septum surgery clinical analysis of 186 cases.doc
- Nasal endoscopy combined with microwave treatment of refractory epistaxis analysis of 34 cases.doc
- Nasal feeding complications in patients with stroke prevention and the appropriate nursing.doc
- Nasal feeding tube prolapse after laryngeal Analysis and Countermeasures.doc
- Nasal NK - T-cell lymphoma immunophenotype EBV infection and detection of gene rearrangements TCRγ.doc
- Nasal fungal infection on two cases of orbital apex syndrome.doc
- Nasal septal cartilage filled orbital wall fracture repair.doc
- Nasal papilloma of the maxillary sinus eosinophil clinicopathological 2 cases.doc
- Nasal septum deviation with inferior turbinate hypertrophy treated by endoscopic sinus surgery.doc
- Nasal obstruction tube early postoperative inflammatory ileus in the elderly Treatment.doc
文档评论(0)