New brand tool for the rapid rise of the four.doc

 PAGE \* MERGEFORMAT 10 New brand tool for the rapid rise of the four ‘Choice and who along with mountain climbing, mountains than selecting the board which is more important! ‘In the corporate strategy to upgrade the first threshold, the Shanghai Love Castle Furniture Co., Ltd. chose the far Zhuo brand as part of its brand strategy partner. The co-operation to make love the brand has been rapid development of the castle. Yuan-Zhuo brand body is beginning in mid-June 2007 to take over the castle of love, when love Mr. Wang Zhiqiang, chairman of the castle to find far Zhuo, Yuan Zhuo companies want to build the castle of love the brand. At that time the castle of love just to complete the brand name, with no visibility. According to Wang and introduced the company until the castle of love to Japan’s top brands to OEM, in recent years, as people increase brand awareness, brand winning era, love the castle has become increasingly feel the importance of shaping its own brand Therefore, from the original OEM brands into the present shape. Yuan-Zhuo choosing brands or very wise, since the co-operation has been just five months, love the castle will come to the fore in the furniture industry has become a leader in children’s furniture industry. Love the castle’s brand recognition and reputation at top speed up, has been the same industry, mass media, a large number of consumers concerned about the same time, sales rose with the Japanese. Love Castle has created a miracle, a miracle of the small brands big fast. So love castle is how to do it? Yuan-Zhuo brand agencies is how to wield the sword from? Position, decided to brand an important factor in the success or failure Yuan-Zhuo brand institutions in the market research found that the past decade, the Chinese children’s furniture from a furniture family separated and embarked on a specialization, scale, the road of industrialization. As the children’s furniture industry is emerging industries, profitable and sti