New consumption themes- I advocate I am spending - consumers to subvert the business world.doc

 PAGE \* MERGEFORMAT 46 New consumption themes: I advocate I am spending - consumers to subvert the business world Intellectual support: Hangzhou Mu Qi is the ancient Marketing Institute Writer: Qi is the ancient Mu Fan-Ren, chairman of the international advisory body Qi is the ancient Mu, Hangzhou Institute of Strategy Director of Marketing Yellow Hatch is on the Enterprise Management Consulting Co., Ltd. Brand Director Zeng Zhen-Bo Hangzhou Institute of Marketing Qi is the ancient Mu Li Xueyong Introduction: Harry Potter and the miracle of In 1997, the divorced single mother乔安妮凯瑟 Rowling heating through coffee shop idea began four years ago on a magical wizard creation. 2007 ‘Harry Potter’ series of novels come out of the tenth anniversary, the small round glasses wearing boy, not only helping to create out of his mother from a destitute single mother became the Queen of England even more than the rich woman, while being translated into 64 languages of the novel, has more than 200 countries around the world hit a staggering 325 million total sales figures, not only to the magic figure in society as well as their gifts and decorations to become sought after doll market continued to boom. It should be noted is that this is full of wonderful imagination and creativity of the magic world, across borders and languages across the age divide is fast becoming a new consumer spending in the world. A similar example, is today the global market continues to be staged, as the Coca-Cola not only represents a carbonated beverage, like whether you acknowledge the creative economy, the trend is being swept Cuikulaxiu Wani, the traditional model of industrial products and ideas in the new economic era presents a diverse and lively new pattern. With the creative industries are from the United Kingdom began to gradually replace the United States, Germany, Japan and other economic powers of the second-largest industry, we are faced with the creative economy era has a