New liquor how the operation of sub-channels,.doc

 PAGE \* MERGEFORMAT 9 New liquor how the operation of sub-channels, 2004, Silver Jiannan channel for hotel, commercial super-channel design customized packages of four different products, the first opening of the liquor industry, the operation of sub-channels, first of its kind. Just two or three years, the sub-channels are operating a number of wine brands has become ‘fashionable’ operation tool, due to the operation of sub-channels, is a systematic project, involving sub-channel product, price, promotion and so on in close collaboration with various links, not operation will be separated from the surface of products as simple as many manufacturers inadequate understanding, leading to sub-channels are operating to bring them a lot of questions, not only did not produce a good effect on the market, but has brought a lot of trouble. From the ‘sub-regional’ to ‘sub-channels’ Start with ‘regional expertise selling products’ talk about. The unbalanced nature of the regional market development characteristics of China’s marketing environment, this feature is particularly prominent in the wine industry. Many liquor brands in a regional market (such as winery is located) to operate very successfully, and some brand-level market, one can do Guoyi sales, manufacturers in order to protect the market from FALSIFYING Taurus are often specifically designed to affect the product enclosed in the market specialty retailer, which is ‘sub-regional operations,’ JLF ‘Cheers’ series is ‘sub-regional operation’ a typical case. The purpose of the operation of sub-region is obvious, in order to avoid the mature markets, non-mature market due to market maturity, the price system, differences in sales policy has brought the market FALSIFYING. However, the sub-regional operation and solve the same market phenomenon FALSIFYING between the different channels. The figure clearly describes the alcohol products from manufacturers to distributors and then to consumers, constitute the