New product market channel strategy.doc

 PAGE \* MERGEFORMAT 15 New product market channel strategy The author in the spring of 2003 on the rum and found that a lot of good products, whether it is the selling point of novelty products, the unique demands of points, or product packaging, quality, advertising, price is very good, but after a lapse of six months, in the These great products on the market you are no longer looking to its reappear. The reason why many enterprises lack of access to the success of new products, mostly the result of the slip on the channel strategy. Excellent channel is the assurance of new products enter the market The future competitiveness of enterprises is not only the products, distribution channels, competition is competition. More and more companies found that, in product, price and even the advertising trend of increasing homogenization of today, alone product independent advantage in market competition winners have been very difficult. Only ‘channel’ and ‘brand’ differentiation in order to form a competitive advantage. A strong distribution channel is the success of new products entering the market basically ensured. New products, packaging, taste, price testing, can be the first in the distribution channel members to carry out, once the decision to market, distribution of co-members will go all out, from product to complete production to the retail end of the OTC, display and recommend quickly and consciously by the distributors at all levels of division of labor to complete. Wahaha’s success as the main benefit from the excellent marketing channels. Wahaha tea drinks, fruit juice drinks although the time to market late, Master, uniform accounts of the brand opportunities, Wahaha tea drinks and juice product differentiation is not obvious, but precisely because of the Wahaha has the advantage of distribution channels, so there is no advertising, promotion, spend too much cost and effort, but received a number two, number three in market share. Smooth channel