Nice guess the two toothpaste brands.doc

 PAGE \* MERGEFORMAT 8 Nice guess the two toothpaste brands In late 2004 to early 2005, Nice toothpaste high-profile market, the industry’s mixed assessment of it, when I also published a paper online entitled ‘Nice: out of the fog Diaopai’ comments. Today, NICE toothpaste has developed for more than a year, according to the author can see, in terms of product range, or the terminal performance, the performance of the development of NICE toothpaste fairly steady, in the city’s largest supermarket chain Trust-Mart, accept the love of Sri Lankan toothpaste already have their own place. According to NICE internal data show that the average monthly growth in sales of toothpaste Nice 60%, has become the end all branches of the upstart brand building and sales growth highlights. Today, one year after the Nice look, perhaps, our view should not stop at its ‘death’ of the judge, while NICE behavior should be adopted to analyze, identify its brand development path and direction. According to one year of toothpaste on the Nice observation, the author of the strategy from the brand of toothpaste made some conjecture Nice. Nice is not a pure high-end brands Last year, Nice High toothpaste launched high-profile appearance that is exactly the performance of its entrance into the high-end market goals and determination. This seems to us strongly believe that NICE will be breaking away from the shadow of the low-end fog Diaopai era. However, if we look farther ahead, we will send questions: As a low-end brands have a strong corporate brand, Nice Diaopai success in getting rid of the shadow? As a ‘sub-brand’ of Nice, Nice brand holders, the product expansion of the mission, it will willingly confined themselves are not being optimistic about the prospects for high-end toothpaste market? As a city with high-end products, soap and other non-Nice, the product between the image of how reunification? All of the questions the ultimate focus - Nice is a pure high-end brands? Th