New thinking- the brand of commercial innovation opportunities hidden weaknesses.docVIP

 PAGE \* MERGEFORMAT 12 New thinking: the brand of commercial innovation opportunities hidden weaknesses ■ text / Alison Tucker, Andrea Ellens translate / Xiaodong We are talking about: innovation change the world. People casually could cite many examples of successful business, such as mobile phones, iTunes and iPods and so on. But innovation really can change the world? In the past four years, we have been working to understand the corporate brand in the global market transition is also able to clearly understand their roles and tasks. Good brand building is the most fundamental changes in how companies treat their “corporate social responsibility”? How to put this idea into a responsible “investment practices” and to carry out more effective, sustainable business activities. Change is not easy, but it is inevitable that in developed countries, the brand has not timely change hit hard. Research shows that as the brand product in quality and price is not much difference in U.S. and European markets, the more The more consumers to choose their brand reputation that is more moral, while social networks have since developed a strong information and the nature of viral transmission, which means that unethical business practices will eventually be exposed. Think about it, plus people screaming headlines, a dazzling array of eye-opening documentary wake of consumer awareness and brand had to start self-rectification, began to talk about “environmental protection” and the ethics certification. Market in the south of the equator, there has been large-scale social and economic difficulties, which means that in these markets, brand is a strategic choice more on price rather than social consciousness, which is a more complicated situation. Environmental protection, or that environmental issues, although not with public health issues, infrastructure and resources, industrial and long-term poverty, compared to see, but still is a very important issue in countr