New Hope Group strategy to restart milk.doc

 PAGE \* MERGEFORMAT 6 New Hope Group strategy to restart milk As one of China’s largest farming company, New Hope Group under the leadership of Mr Liu strategic layout in terms of dairy infant formula products has always been the lack of support, and now make up the short board is learned that the New Hope Group will launch its investment in New Zealand All imports of manufactured infant formula, is expected early in 2014 officially in the domestic market. New Hope Group, a new model will be returned to infant formula market, behind the move is a huge market cake its regret formula tens of billions, and its entire dairy industry strategy or will take to achieve speed. Quietly launched fully imported milk powder Since last October, a claim that infant formula promotional materials from New Zealand are major parenting site gradually. Curious is that this rather distinctive Chinese translations of Western brand launched exactly Which milk prices, advocacy data did not detail. The brand promotional materials, ‘said all the milk by New Zealand listed companies Synlait Milk Limited (also known as the New Wright Dairy, hereinafter referred to as’ letter of Dairy ‘) production.’ This seemingly from New Zealand ‘foreign milk powder’ brand, which has who is one of the largest farming enterprises Chinese New Hope Group. As brand owners is one of China’s largest agricultural group, but not his own illustrious background advertised, this is for what consideration? Correspondents, call the customer service hotline of the brand, the other said, the brand is indeed Dairy sector is the New Hope Group’s brand infant formula, but the customer service personnel, ‘the product has not yet been officially listed, expected time to market around January 2014.’ It is reported that New Hope upcoming Chinese infant formula brand name ‘Airui Jia,’ by New Hope is responsible for funding and channels in China, the new Wright Dairy responsible for development and production, the