New Heaven- A New entrants flank attack.docVIP

 PAGE \* MERGEFORMAT 17 New Heaven: A New entrants flank attack The face of a competitive pattern of relatively clear and stable market, new entrants to the how to act? Mouth from others ‘Hukouduosi’, re-partition existing markets, is the choice of the majority of new entrants, thus provoking a bitter struggle, the final result may be ‘multi-input’; not with current market the pattern of entanglement, re-education market, increase the consumption capacity, make the pie bigger, it is the true number of new entrants in the brave choice to be the possibility of a ‘win-win’ outcome, of course, they have to use extraordinary courage and determination to persist in his strategy in the end, for which they pay the price is high. In today’s China, whether it is already lined up facing the public hero of the arena seating, or the hero of the battlefield bloody grappling every day, new faces into the footsteps of their own can not be stopped. To this end, Suntime worth reading. Market Status: ‘Cake attractive’ but ‘no way, under the mouth’ From 1994 to 2000, China’s wine consumption increased by 61.8%. Some experts predict that the next few years, the wine industry will usher in a golden period of its development, will become Asia’s fastest growing region in the growth of consumption. China’s wine ‘15’ plan, 2005, wine production will reach 50 million tons, is expected in 2010 China’s demand for wine, about 80 million tons; in 2001 the national industrial profit rate of 100 ranking of wine row seventh. At present, Chinese wine, just more than 30 million tons of annual output per capita consumption of less than 0.3 liters, less than 5% in France. Great market potential, lucrative, an attractive show in front of the cake. But for new entrants are concerned, a closer look, they will feel ‘no way under the mouth’. China’s wine industry, due to a series of quality events, the wine should do something limelight already faded, Changyu, Dynasty, Great Wall and other dome