New Hope- bumpy road of the country.doc

 PAGE \* MERGEFORMAT 8 New Hope: bumpy road of the country Dairy Sanlu milk powder incident in China dairy industry led to a series of changes and vibration, suffered a serious setback in consumer confidence, a critical moment, the Chinese dairy market need to establish a new concept of consumption correctly, you need to return to its dairy the original property, but also need new flag. has been Market Plough milk dairy in a timely manner new hope to seize the opportunity, in the dairy market turmoil has frequently force, launched a massive public relations Enlightenment milk , eager to force through the capital and brand re-integration of dairy consumption patterns and the concept of order. which lit the Chinese dairy industry new hope and Aspect, fresh milk market in China also indicates that this has opened a new page. However, more than a year’s time, although we continue to find new hope and a series of big moves in a variety of initiatives, but its influence is still limited and can not get rid of its regional brands of its own short-board, brand integration has been little progress, from its self-own The “fresh milk brand,” the strategic vision is still blurred. Lightning executives to leave behind Took only a year and a half, New Hope Dairy CEO and executive vice president of Chengyun on February 1, 2010 the official leave. New Hope area, said Li Chengyun his resignation for health reasons is the individual. Chengyun is on the NetEase said that the future likely to bid farewell to dairy. worthy of concern is that New Hope Dairy executives behind the frequent replacement, is a national of the road is not smooth. In this regard, Chengyun reporters at the time, said: ““ to resign in a month or two ago, a few days before the handover is completed. The next step has not yet determined where to take some time to sort out the situation. “Plan to return for has worked in the Yili, Mengniu Group, Chengyun said, “can never be. The next step might not do