New titles in stores to promote failure analysis.doc

 PAGE \* MERGEFORMAT 13 New titles in stores to promote failure analysis New Product listing is the complete product lines and manufacturers to enhance profits, an important method is to raise the goods at the store in terms of image and improved margin structure, an important task. The factory to take advantage of new products to market the sale of the formation of another wave of orgasm; store to take the opportunity to reap the performance and gross margin on a new interest; customers a unique product to their wish to bring new life to enjoy. Can be seen at any point of view, want to have a constant introduction of new products, and each successful listing of a new product of course, we are willing to see. However, the market ruthless and beautiful in reality the aspirations of the soil will not necessarily germinate and blossom, a lot of new products like a drop of the river, integration into the vast river of goods, no time to set off a spray had no trace of the factory for the This put a large number of human, financial and material resources come to naught, a huge loss! Looking at the past few years I experienced as a full-time procurement of new product success and failure of numerous witnesses, is really quite a lot of emotion. New listing on the reason for the failure are many and complex, related to the people, places, time, matter, and many other factors. Here, I only from the perspective of store terminals to analyze the reasons for the failure of new product introductions and related countermeasures. Here the first listed one industry expert summed up the failure of new product launches around the reasons for the promotion and proportion: 1, the product objectives and positioning strategy is unknown (position) - 25% 2, features and competitive enough (quality) - 20% 3, propaganda improper or inadequate (ad) - 20% 4, have not done enough to promote (marketing) - 20% 5, personnel management (personnel) - 15% In the above summarized reasons