New ideas for performance evaluation.doc

 PAGE \* MERGEFORMAT 7 New ideas for performance evaluation Twinkling of an eye have to do marketing in 2056, and this a few years, really learned a lot of good theoretical knowledge, but also summed up many good real-world experience, where I want to share with me these years, summed up a performance appraisal methods, assessment methods at the beginning of the discussion of this before, let us first understand the two formulas: Social marketing = the previous issue, issue stock purchase - Current Inventory Inventory days = Current inventory / social marketing * 30 Understanding of these two formulas, we are in the following discussion can be easily exchanged. Believe that many managers in the operational staff and dealers under the performance appraisal is an important indicator of how much the amount of purchase, purchase amount to achieve the planning objectives, operations staff will receive the corresponding prize, while the dealer will get the a certain point deduction of the rebate. This traditional method of performance evaluation can not say bad, but it does have many shortcomings, an important drawback is that is likely to result Cypriot cargo operations personnel, often in order to get higher bonus, dealers in order to get the rebate, while the increasing inventory pressures, so that over time lead to a lot of non-performing inventory, returns and other phenomena, businesses have to deal with non-performing stock market, increased costs to carry out promotions and other marketing tools, and frequent promotions to consumers will also be a low - bad impression of dealing with commodity prices. So how can the business performance management staff in order to avoid such a phenomenon? A simple way is to right a number of operational staff and dealers target assessment, in the original assessment methods to add social marketing and inventory days of two assessment targets. My personal assessment under the business method is objective assessment and p