New thinking- drivers of consumer behavior in emerging markets.doc

 PAGE \* MERGEFORMAT 9 New thinking: drivers of consumer behavior in emerging markets New thinking: drivers of consumer behavior in emerging markets ■ Man / James Fergusson Translation / Xiaodong Fast-growing emerging markets shows that, for many worldwide businesses are facing growth opportunities, such growth opportunities exist in various industries, including fast moving consumer goods, technology, financial, automotive and health care products industry. But these fast-growing emerging markets, not simply those in developed markets and methods of copying the model. These companies want to penetrate the fastest growing markets and achieve some results, will face unique challenges, and usually also means the company must make significant changes, whether the traditional business model, or a commercial way of thinking. TNS market research company for the world’s fastest-growing market and consumer spending habits and buying behavior, through the consumption around the globe investigations, consulting experts and business practices of emerging market experience, draw their own conclusions. The principles of diversity Fast-growing emerging countries, particularly the heterogeneity of these countries there is often a market for ethnic, cultural and religious differences, whether between countries or within a country. For example, India has 18 official languages #8203;#8203;and 1652 kinds of dialects, although India led by Hindu, but it is also the world’s third largest Muslim country, has 161 million Muslims. South Africa has 11 official languages, while local languages #8203;#8203;in Indonesia and more than 700 species. Imagine that in marketing efforts and develop communication strategies and tactics, these differences greatly increased the difficulty of marketing enterprises to develop. Proud and sensitive Enterprises are to succeed in emerging markets, the key is whether a company can identify and understand the specific market consumer cultur