Night markets open up channels of meticulous edge terminal.doc

 PAGE \* MERGEFORMAT 8 Night markets open up channels of meticulous edge terminal Selling a wide range of wines in Portugal, today, night games, as one of the channels have played an increasingly important role, its sales target for the depth distribution of the product has a very important symbolic significance. In Shijiazhuang, Changyu week of sales in the Rolling Stones迪吧 is equivalent to its position in the Paul Long (Rock City, the largest warehouse supermarket) a month sales. For night games, the Portuguese wine makers feel different. There is love there is hate, do well too proud, doing a good job down the drain again. Different opinions, then night skiing At this stage, referring to the night market, like bars, disco, KTV, dance halls, nightclubs and other places with longer operating hours of the night. First of all, let’s take a look at some of the features night skiing consumption: (1) night market customers mainly in young people. Bars and discotheques in customer groups, there are some differences. To the bar, the couple or white-collar customers more, between the ages of 25-45, the higher their income, open-minded and closely follow the trend, and are mostly opinion leaders inside the circle of friends; and Disco’s Customers are mostly young people, income levels varied, but the pursuit of fashion, individuality and freedom is their main psychological characteristics. Therefore, different grades of the night games quite different end-user consumption patterns. Such as the Disco wine mostly fresh, simple packaging, bar is more emphasis on can show a noble, elegant ambience. (2) consumption in order to relax, entertainment-based, brand recognition rate is not high, influenced by irrational factors. Brand wine sometimes to take the volume, but its profits but not as good as some low-end products and miscellaneous brands. Night games in Shijiazhuang, the Great Wall, Changyu purchase price per bottle of 25 to 30 yuan, Italy, 39 of the purchase pr