No money can do big marketing.doc

 PAGE \* MERGEFORMAT 9 No money can do big marketing Contemporary Chinese society has undergone a tremendous change, all sectors are facing a case of the millennium a major strategic opportunity. However, many SMEs could not look at the opportunities to live, because no big business money thing. Placed in front of SMEs An important problem is: Competitive strategy is no way any better than large enterprises, not large enterprises into the market so grand, seeing the major strategic opportunities before us, just can not allow enterprises to seize power and become first-line brand. But do not seize this opportunity, but a very unwilling. Thus, most SMEs are to survive in the cracks, only as a supplement brands, and can not grow into the mainstream brands. a lot of professional managers and advisors of the so-called difference strategy to strengthen the SMEs actually more awkward. From the experience of Western countries, every time the industry faced major strategic opportunities, are competitive framework for a period of major adjustment is that many small businesses the best opportunity for turn around. In China, the strategic opportunities involving almost all sectors, because China is not the place big change of a certain industry, but the entire society is changing, cultural, economic, social and other fundamental aspects of the concept of the great changes, so the company was only known as a major strategic opportunity for the millennium of epic proportions. In such a historical moment, can only look at those small and medium enterprises to large enterprises really more powerful? Do Wanglaoji, Mengniu phenomena do not become the norm? I think that SMEs have a lot of opportunities. This opportunity from a real competitive strategy. Zhuge Liang and Zhou Yu in the Battle of Red Cliff to win with fewer, to obtain the classical one win. We all know that they not only selected the right strategic direction, and a lot of back and forth with the plan, were v