No move is golden strokes - major medical equipment marketing My Opinion.doc

 PAGE \* MERGEFORMAT 24 No move is golden strokes - major medical equipment marketing My Opinion As experienced two types of major medical equipment (Gamma Knife and HIFU) and three research and development company I have witnessed the evolution of and participation in its marketing process, from the perspective of a marketing manager to talk about some of their own feelings, hopes and colleagues communication study. Gamma Knife and the HIFU tumor therapy devices are the property of large, their prices are in million yuan or so, can be comparable to other equipment such as radio-frequency machine, hyperthermia, ablation machine, priced at several hundred million about. CT, MRI, PET, etc. to check the equipment, not to talk about the scope of this article. Marketing experience for such equipment, there is still no master monographs, and even sporadic had learned of the type of essays are also very few. Therefore, this article boldly talking up, as a jade of bricks dedicated to everyone. Philip the father of modern marketing. Kotler (Philip.Kotler) certainly did not carefully study a large-scale medical equipment sales. In fact, marketing as a theory of such enterprises have no direct application value. When the occasion of the birth of large-scale medical equipment, and its products, pricing, sales and promotion of models also will be determined basically no room for marketing speak, and only perform operations to do. Technology-oriented always in the leading position, usually a medical technology through the project to became a medical device, and then through the sale of personal selling to hospitals can be. The complexity of large-scale medical equipment and technology, leading each time to improve and enhance all need How do you look. Therefore, the so-called market-oriented forced to take a back seat and the subordinate position. Throughout the marketing process, the most dynamic sales staff capacity. Therefore, such enterprises are the most active sales