No way out short of the five off-season.doc

 PAGE \* MERGEFORMAT 7 No way out short of the five off-season Off-season, there will always allow a lot of liquor companies feel uncomfortable in this season, just like arthritis encounter with rain. In such a long and frustrating season, we should be a respite, or to do something to save the market. Effort to do something is to make ‘off-season does not light’, almost all businesses can be aware of this problem, but many businesses because they want to do less, just do some marketing work to adjust, open a number of insignificant meetings; or duplicate the annual new product development work, waiting for the selling season; or do some form of training courses to fool people, make it look good. How to do ‘is not short off-season’, and strive to do things, and ways of doing things are equally important, but the measure of ‘is not short off-season’ targets should not be restricted in the ‘sales’, it will be up from the combined effect of analysis of businesses in dealing with ‘off-season’ in more than kinds of way. Response to off-season, companies should pay a practical action, and let the action quickly to be effective, rather than too much time to think about, passive to cope with ‘off-season problem’. Here, we have to share what liquor companies deal with ‘off-season’ in five kinds of way. One way: Let the sales do not light Sales of off-season, do a good job market segments. Summer is the season of beer, offsetting most of the liquor market, but also rice wine and health wine. Can not resist spending habits so that we had to abandon the mainstream consumer channel, looking for off-season survival of market segments. 1. Homework catering channel. Liquor, as the mainstream of political and business spending in the food channels (hotels) remained relatively stable consumption share, especially in the high-end hotels in the high-end wine consumers, enterprises should focus on doing the catering in the off-season market channels, to strengthen hotel spe