Nokia is still invincible do-.doc

 PAGE \* MERGEFORMAT 19 Nokia is still invincible do? For Nokia, the two appear in the August 2 issue of the United States ‘Business Week,’’the world’s 100 most influential brands’, it can be said to be mixed. The joy is that its brand in order to continue to 24.04 billion ranked eighth, while its main rivals Motorola and Ericsson did not even squeeze into the top 10, but has been left far behind. The worry is that his old rival Motorola, frequent moves, and the new South Korean rival Samsung has even been ‘Business Week’ in 2004 as the fastest-growing brand value of the company. Even more unfortunately, is Nokia’s own 5 ‘the fastest decline in brand value’ of the company ranked third! People ask: Nokia’s ‘hegemonic’ position impregnable can do the same as before? Nokia will be how to deal with an unknowable future? Experienced decline in performance Mobile phone industry is full of fashion industry, all kinds of cool, stunning mobile phone dizzying. Nokia, which was once for 5110 ‘Style-Up covers for non-stop’ and lead the fashion trend of large companies now have to deal with Samsung, Sony Ericsson, TCL, etc. from Japan and South Korea and mainland China and other Asian mobile phone companies destabilize. The real enemy is not that these opponents, ‘Nokia has become its own worst enemy. ‘Microsoft’s Mobile Division, deputy director of Juha Christensen commented on their opponents. Nokia once in 9 months profit and loss centers worldwide, the huge body, criss-cross organizational relationships, so that the Nokia slow to run down. Have pairs of Nokia products telecom operators ‘self-customization’ not flexible enough made veiled criticisms. Unicom early August release of ‘GSM and CDMA dual-mode handsets’ news conference, Nokia’s traditional rivals?? Motorola, Sony Ericsson, Samsung, LG made by four manufacturers laugh is open, and Nokia’s products are hard to find but disappeared. In fact, Nokia is not the first time in the relationship between carrier l