Nirvana Rebirth- An Inventory of Health Wine Marketing.doc

 PAGE \* MERGEFORMAT 3 Nirvana Rebirth: An Inventory of Health Wine Marketing Health wine is, by definition is a wine with a health care function. Health wine not only borrowed the concept of health care products, but also to borrow the name of the wine, from a certain sense, that is, health care products health products and wine combination. Health-care wine in the market actually is divided into broad and narrow sense, broad sense, refers to the health-care wine is wine that has health care function, while the narrow sense of the health-care wine is the Ministry of Health or the State Food and Drug Administration approved a ‘Guardian fresh key word ‘or’ country fresh key word ‘formal approval of the symbol of wine that has health care function. Straight up: the name of a healthy Trimeresurus wine should be regarded as China’s earliest health-care wine, its history can be traced back to Southern and Northern Dynasties. It is high-quality fen as the base wine, accompanied by more than ten kinds of rare medicinal herbs processed using a unique production process. Its Qingchun sweet taste and remarkable efficacy of health care from the Tang and Song period was affirmed by the people is China’s ancient tradition of health care wines. Since 1983, Hubei Jing wine wine made the concept of modern health care, has maintained a high-speed development trend, according to the relevant information, its 2007 sales already exceeded 10 billion yuan, a well-deserved sit Chinese health wine sales in first the throne. Hainan Coconut Island Deer Tortoise wine, Zhejiang letter and in Wujiapi wine, liquor and other health care Changyu Wine whip 3 also showed strong growth momentum. According to the relevant information, health wine market, annual growth rate above 30%, while in 2008, health-care wine market, total sales will exceed ten billion dollars mark, of course, with the Chinese health products industry hundreds of million yuan and the Chinese wine industry The total amo