Niche marketing of the Road.doc

 PAGE \* MERGEFORMAT 13 Niche marketing of the Road Why not sell products? Sales and terminal staff will always complain, do not advertise, how to sell move. In their eyes, as the beverage companies to advertise on the same large cast television, newspapers, bus body and bus shelter light box such as advertising, so that they can be found on the road every day to work, they will be confident with customers. But the question is, selling high-priced health care products, supplements, organic food and other niche products, the degree of difference than the matter sorted FMCG low as it? To test market new products to find a small group of people A niche product, only a minority of people. The mass dissemination of niche products, large artillery mosquitoes, if it is their own business, not spend other people’s money to realize their idea of romance, absolutely no one will take to the high cost of mass advertising find a limited number of target customers. unless, in the industry, potential buyers are buying the biggest obstacle is worried about buying this product, give it away or use, others do not know his value, or difficult to attract people’s attention, as dispel the obstacles, we must separate the portion of the budget vote for the general public advertising, to let everyone know to buy the product, are doomed unusual. Even so, if not insisted on more money for a limited audience outside of Mass Communication, will quite particular. Like a Mercedes-Benz, BMW, will put some of the important nodes in the public newspaper ads or television program sponsorship, may be relative than its investment in the target market advertising, public relations, promotions and other activities to experience, those only a fraction of the budget. For the mass of non-target market segment visibility, director of niche products in the market are more willing to rely on the accumulation of reputation to scroll spread. Coca-Cola’s public fast consumer goods, pay more attenti