Nokias FALSIFYING Door- a two-game deficit manufacturers.doc

 PAGE \* MERGEFORMAT 4 Nokia’s ‘FALSIFYING Door’: a two-game deficit manufacturers Intensified the Nokia ‘FALSIFYING door’ who is really cheaper? Presumably this is an all Nengkanmingbai things, whether agents or distributors how ‘furious Ying’, or ‘extremely impulsive’, or the manufacturers have not been repeatedly demonstrated a greater influence, this is just ‘internal contradictions’, ‘family dispute’, but an unusual clear conclusion: this is a two-loss outcome, in this battle among manufacturers, there is no one winner. For Nokia, as it entered the Chinese market, we must abide by rules of the game, while in China, marketing From EMKT. model, the channel, while not a panacea, but it is totally unacceptable to leave the channel, the channel into the the vendor’s winning opponent’s powerful weapon. In the second ‘FALSIFYING gate’ incident, Nokia virtually put himself into the antithesis of the channel so that they are a target of public criticism, such pain and shadows, I am afraid will take a long time to grow gradually to eliminate. But who is the initiator of the event it The reason, Nokia has always been high-handed policy and can not differentiate between sales target point, and perhaps it was the unusual incident triggered the economic crisis and objectives of the sales decline in pressure, lack of effective understanding of Nokia’s , still in the high-handedly, the vain attempt to achieve the contrarian is flying high, but to a certain degree of saturation on the Chinese market (the latest data, China’s mobile phones reached 700 million), is no small task, this task regardless of the actual market of high volume, and FD model of high Fandian, destined to become the channel FALSIFYING the ‘internal’, so FALSIFYING they inevitably occur. Perhaps the boom, these things are not yet possible to highlight, but the market is depressed, the last quantity is difficult, profitability is difficult, such conflicts will explode. But for the channel now? Whether