Nongfushangquan a little tired.doc

 PAGE \* MERGEFORMAT 11 Nongfushangquan a little ‘tired’ How the farmer? Farmer spring as one of China’s beverage industry giant, whether it is product research and development or advertising, are worthy of praise in the industry. The rapid expansion of its market share. But in the back of prosperity, farmers also have their own short-board spring. Compared Master, unity, Wahaha and other enterprises, the farmer’s access have done very satisfactory. But the most serious is due to farmers in the channels are operating to some of the shortcomings have led to a number of dealers on the farmers to lose confidence. In 2004, the first 25 of ‘sugar, tobacco and alcohol Week’ on Mr. Zheng Junfeng forward to the article ‘the channels return to the farmer a crisis of confidence’, pointed out that the regional distributors Nongfushangquan too much chaos in the terminal price, promotion costs and other issues can not be fulfilled . Thousands of miles of dikes, destroyed the colony, do not overlook one or two problems that arose in the regional market, such as the not well resolved, it may cause a domino-like effect, leading to the collapse of farmers markets across the board. So, the farmer how to rectify it? The voice from the terminal: Heart Charm Where I went to the farmer to buy ah? I really want to play a car to Carrefour, Wal-Mart to buy a bottle of the farmer do? Mizuki Lin 11 I drink Nongfuguoyuan time ago, but most of the supermarkets are not Nongfushangquan the freezer, while the Coke, Pepsi, unity, nearly all Master. Drink is also no place to drink on the bar to drink a unified energy, are almost ah. GUAN Wei In the terminal, Wahaha and unity is the one say that most normal business people, and farmers are also very weak basis for advocacy, it is difficult to form a strong consumer environment. Eiko Farmer spring terminal sales and other leading brands is much weaker than in the Guizhou region there are small shops with very few store signs, and POP