Nokia- recycling Finnish myth.doc

 PAGE \* MERGEFORMAT 11 Nokia: recycling ‘Finnish myth’ A recent Chinese customs statistics show that China’s exports in 2001 to become Nokia’s top foreign-invested enterprises, Beijing Nokia Mobile Telecommunications Co., Ltd., Dongguan Nokia Mobile Phones Ltd., Nokia (Suzhou) Telecommunications Co., Ltd. Total exports reached 2.084 billion U.S. dollars, more than Motorola’s total exports 1.9229 billion U.S. dollars. This multinational companies from Finland has been successful not only in the world in China have created a ‘wealth of myth’. As of the end of 2001, Nokia’s total investment in China will reach 23 billion euros, sales in China reached 3.4 billion euros in China, employs more than 5,000 people, of which more than 95% of local staff. But they did not seem satisfied, general manager of Nokia Mobile Phones China Branch Daiwei Ha Terry said that because there are cameras and games, including a wide range of phones, including new products, Nokia mobile phones in China this year sales is expected to grow by 20%. Nokia will launch new high-end products and want to catch up with rival Motorola’s leadership position in the Chinese market, and enhance the company’s average selling price. What is the force in advancing the success of Nokia’s competitors shake? Express deceleration The worst in the telecommunications industry in 2001, all the major telecom manufacturers (except for Cisco Systems) have suffered a loss, but only received 4.8 billion U.S. dollars Nokia’s operating profit. The latest issue of ‘Fortune’ magazine, said: ‘In the telecommunications industry, sales fell 6 percent, while Nokia’s unit sales of cellular phones is the first time, an increase of 9%. Last year, Nokia’s market share from competitors to snatch them from the global market share of 37%, which is Motorola’s more than twice the target of 40% from only a thin 3 percentage points. The most crucial is the Finnish Nokia cell phone business to maintain a 20% operating margin. ‘