Nostalgia Marketing- remember the power of symbols.doc

 PAGE \* MERGEFORMAT 10 Nostalgia Marketing: remember the power of symbols Beijing, Chongwen District, generous department stores, where the pendulum of time seems to stop. The department store was established in 1979, has remained a style 29 years ago: the traditional glass counter, old-fashioned shelves, abacus beads, layout quite satisfactory, but also in mainstream supermarkets open today, still adheres to the ‘ one to one ‘service delivery model, customers see a product, sales take off from the shelves. More novel is that, in this department store, you can easily find 100 birds, such as antelope, elegant cream, shampoo gulls, bee flower shampoo, clam oil, Ikumi net milk cream, Pien Tze Huang Pearl cream, Vaseline hand cream and so popular in the last century, 70 years, 80 years, or even earlier time, cosmetics, cosmetic brands in foreign countries the era of sweeping the cosmetics industry, which in the general shopping malls, supermarkets, hard to find a trace of cosmetics in department stores and generous store has become the main product, or even because it can help consumers remember the times that will always be warmly elapsed sought after. ‘Suddenly, such as spring night,’ it would in people are still worried about the local time-honored in the international competition in what course to follow when advertising spending in the absence of any circumstances, popular in the last century, cosmetics silently but certainty in the popular among consumers themselves. Beijing department store is only a relatively generous prominent example, but in the Internet, on a variety of domestic, cosmetic brand, test reports, a number of proprietary long-established domestic products of the Shop, are subject to the User in hot pursuit of the formation of a wave of nostalgia thick wave. ‘Human life is short, share a human life be forgotten that millions of individuals waiting for a mouth devoured by the monster they are. Consequently, any attempt to rescue the boat f