Not a setback to failure- the acceleration of the terminal market leverage (on).doc

 PAGE \* MERGEFORMAT 5 Not a setback to failure: the acceleration of the terminal market leverage (on) This common scenario: the boss arranged a new Distribution task, shop clerk to the streets one day, found it difficult to run a ten store shop, come back and report it: “The competent, laying not moving!” Competent, then send it up to “managers , shop fixed “... step by step to upload, we all think that the products” shop fixed “, back to headquarters, headquarters-led start scratching their heads, began to additional product Distribution Policy ... Certainly not new shop as a sales person “not a setback to failure” - not so easy to say “shop fixed”, the terminal model and the tactical deployment of marketing is the “exact”, except “exact”, the also some “speed up the lever” is Clipsal. these are the methods together and leverage all Clipsal run out to say “shop not move!” The direction of an acceleration lever: Dealer / Distributor Management Leverage Have not seen this scenario: Have a terminal, the manufacturers sales staff to eight, but the terminal does not cut into the ax blade is not one that can not handle Lantie beans. Dealers go, a Nuzui say “Sister, this is my goods.” Terminal boss shouted, “Oh, ye Zhang said that before you do brother, Come unloaded two boxes!.” Ever seen a dealer Yilaomailao in terminal “hard sell”? Terminal just say, “This drink may not sell.” Dealer old lady, “rage” “do not sell? I’m here to sell a few dozen New Year, I do not know if it really sell? less nonsense, you first unload ten cases, I drank two cans of now, next month you should not sell me to drink it all, kidding! sell my old lady a few drinks years, and I do not know to buy not sell, unload! “ Who powerful new shop in the end? Manufacturers or distributors who? Certainly dealer! Why? Dealers who end customer intelligence is simply more than manufacturers can not. Manufacturers of business may be more professional, but the factory workers and termin