Not all stains can be washed off - FORNET (Funai Te) China market operators Cases.doc

 PAGE \* MERGEFORMAT 4 Not all stains can be washed off - FORNET (Funai Te) China market operators Cases Before the reform and opening up, China’s laundry industry is underdeveloped, the country’s laundry industry practitioners only tens of thousands of workers. Taking Beijing as an example, only the urban areas more than 160 laundry, and they are all state-owned. The most famous of the old and famous laundry shop Plander only five stores, all employees less than 3000 people, their business projects such as the removal of laundry but also have a banner making, repair, tailoring, printing and other services. Before and after the eighties, with the economic development and people’s living standards, has brought to the laundry industry, the development of life, some large-scale laundry was first introduced at the time very advanced dry-cleaning equipment for people’s ‘laundry is difficult’ to provide a solution conditions. Nineties in China, with the liberalization of service sector policy, to the traditional laundry industries with excellent development opportunities to Funai Te has represented some of the relative competitiveness of the laundry brands to enter, so that the waves had Invisible Waves of domestic laundry industry, competition heats up. Based on the current status of domestic laundry business can be roughly divided into the following three categories: one, the old brand: If the Beijing region’s established businesses Copeland, Shanghai, Masaaki so. Domestic old brand awareness high, but the lack of vitality within the enterprise, the operating mechanism and management mechanism, is lagging behind, resulting in a lack of competitive advantage; two domestic medium and small brands: China’s local small-scale laundry operations, which is characterized by easy flexible, but most of the laundry equipment used in the aging needs to be updated, while quality is not high, such as laundry workers a serious constraint for their development. Foreign brands: T