Oaks- Standard King or the hype.doc

 PAGE \* MERGEFORMAT 11 Oaks: Standard King or the hype With the 2007 opening of the in-depth air-conditioning, since 2003, has been quiet AUX become active again. Recently, Ochs claims that it has developed a high-profile this year, in October next year in November in the CCTV advertising costs, several major mainstream CCTV channels, the total running cost of Oakes will reach 80 million yuan. Ochs language one that is out, which scared 4. If true, 8000 million CCTV advertising investment, almost makes the Aux become China’s CCTV-standard air-conditioning companies have no doubt that Wang. Prior to this, AUX ZHENG Hongwei, general manager of marketing, said that about 8,000 million is only the beginning, Ochs does not rule out local stations to increase advertising efforts possible. Unusual move Aux air conditioner according to an official statement, Ochs The huge investment in the CCTV advertising expenditures, the main purpose is to help CCTV’s powerful radiation, through television advertising catalyst, enhance the brand content and level of, ‘continue to deepen the Austrian Fox brand image, build brand Ochs ship ‘. Oakes also said that in the future will heavily advertise Oakes, CCTV with a strong appeal and influence, so that the brand recognition and reputation Aux coordinated development. At the same time, using AUX powerful marketing network, so that the brand advantage of becoming the Aux sales driven device to achieve sales and profits have increased. Thus, in Aux view, ‘as long as driving product sales and do not necessarily a bad back advertising magnate is also a good thing’. As long as people are familiar with the operation of Ochs know that this is not the Ochs tradition. Appliance industry observers Yan Zhi-guo to ‘modern manager’, said. YAN Zhi-guo in the view, into the air-conditioning industry since the beginning, Oaks has always been on the means of using event marketing to attract the eye of consumers, thus the purpose of dissemina