Obediently small product Big World - Guaiguai Gou childrens shoes brand planning Documentary.doc

 PAGE \* MERGEFORMAT 24 Obediently small product Big World - ‘Guaiguai Gou’ children’s shoes brand planning Documentary With the external environment changes, the rise of China’s marketing power, in the after 10 years of development, in 1998 the majority of Taiwanese enterprises to enter the second start-up stage of the brand began to dim awareness of the operation of the road at a time when children’s brand Spring has not arrived. Today, branded consumer ideology and the children’s market continues to mature, and many industry giants and even international multinational corporations have recognized the enormous market potential of children with the opportunities in 2003 for children’s products industry represents a significant turning point: To do children’s shoes industry, the mainstream brands August 2003 we signed the Southern Qi Shoes Co., Ltd. hosted the brand as the main content of the all-round cooperation agreement, which means that we will shoulder ‘Guaiguai Gou’ children’s shoes in the future brand promotion, channel management, product development and large-scale orders will be planning a series of work such as planning, control and execution responsibilities. Prior to this, ‘Guaiguai Gou’ has less than a year since the founding of a license, and now, our mission is to find all the best ways to grow the brand within the existing resource structure, how the full integration of resources, make every effort to break through brand growth Bottle Drive, in the shortest possible time, the ‘Guaiguai Gou’ shape to become the mainstream brand children’s shoes industry. At present children’s shoes industry, from the point of view the situation in an increasingly competitive, and competition from another point of view, it means that an unprecedented change, this transformation of adult sports shoes, as in 2000 the same situation, which means that In the next three to four years will be a children’s shoe industry, an era of competition in a watershed, all th