Observation of health wine industry.doc

 PAGE \* MERGEFORMAT 6 Observation of health wine industry In 2007, health wine to 7.0 billion in sales aroused extensive attention. According to incomplete statistics, since 2001 China’s health-care wine market has an annual rate of 30% surge in China’s wine industry, a new bright spot. The January 18, 2008, Giant Group Shi Yuzhu Following the ‘s annual high-profile White Light 101’2006 Wuliangye with them to develop dozens of health-care wine brands, the company once again joined hands with the Wuliangye health wine, claiming that a few days to launch the wine’ Brain Platinum ‘. ‘Giants’ high-profile entry, and create a series of knock-on effect, for a time attracted the attention of many, we can not help but wonder: to with ‘King card’, ‘coconut island’, ‘letter and in’ troika pilotage in this health care how the wine industry, in the end? What kind of changes what will happen? ‘Wuliangye’, ‘Maotai’, ‘fen Trimeresurus’, ‘three whip Changyu Wine’, ‘Ningxia Red’, ‘Hua Tuo Shi Quan big Bujiu’, ‘Dongjun Yu Jiu’, ‘Saussurea safflower wine’ ... ..., The wine industry leader in the race for the Quartet Bentu who Refresh wine in a new health record? In this brutal knockout, who will become the real heroes? This is our concern. 1, as the wine industry, Shi Zhanpai marketing experts, first of all how do you think about the present health wine industry and market? A: 1) The growth of the background of the industry analysis: With the rapid economic development, human interaction, the more for the close and frequent. Against this background the main communication platform for the promotion of the explosive growth in the catering industry. Not a seat free liquor, wine is not only in the traditional sense of a drinking enjoyment (enjoyment and consumption) and is a major Chinese social etiquette props (communication-based consumption). However, alcohol beverages, consumers began to pursue quality of life; health care awareness is growing. In recent years, wine consu