Of process management and execution of marketing.docVIP

 PAGE \* MERGEFORMAT 4 Of process management and execution of marketing Recently, several companies with marketing managers found that communication process, approaching the end of the year, most marketing managers are a bit stressed, in front of goals and tasks seem so fragile, always installment of “poor execution, and able to fulfill this task, “the instructions are always superior” to the impulse to complete the task “, which is typical of results-oriented marketing management. Marketing Management focuses on process, control of the process to control the results. Results can not say no important results can only be produced by the process, efficient process management is the successful outcome of protection. Marketing Management is the most frightening phenomenon of fuzzy operations and fuzzy management, and the consequent loss of control of process management, process management out of control how could the formation of executive power? Here, I am not totally opposed to relying on the results of marketing management, through the analysis of the results of marketing, the same can be found and to take effective measures to control it. It is clear “results oriented” role to play often “too late”, with a lag , and is unscientific. Execution is the implementation of strategic intent, the operational capacity to complete the intended target is the corporate strategy, planning and transformed into effective, the results of the key. Execution tasks will include, the ability to complete the task, task level. Execution of competence of an individual is, in terms of the team is fighting. The standard measure of execution, for the individual is the quality and quantity on time to complete its tasks, for enterprises is to be completed within the scheduled time enterprises strategic goals. Thus, the process of execution itself is a processing capacity, is a communication, coordination, feedback, responsibility and determination to complete the task, in order to ha