Of the terminal building on the core competitiveness of specialty stores.docVIP

 PAGE \* MERGEFORMAT 16 Of the terminal building on the core competitiveness of specialty stores China’s cosmetics sales terminals into shopping malls, supermarkets, Japan-based franchise stores, beauty salons, including franchise stores since the day of the operation and flexible sections can provide the convenience of consumers to buy cosmetics, business-targeted brand can provide to the consumer to provide full rich and popular products, professional sales staff can provide professional guidance to consumers and service, thus occupy a lot of end-market share. The Chinese market has a total of more than 10000 Japanese-based specialty stores large and small, with the development of the market, operating on the success of franchise stores who are developing chain, to expand the market, there are more foreign investors in the industry since the Japanese the temptation of franchised stores to enter this field. This two-day of franchise stores faster and faster pace of development, Japan and the rapid increase in the number of franchised stores. Cosmetic end-market competition is becoming increasingly fierce, many Japanese-based specialty stores, operators are in full enclosure, control terminals, trying to win and end consumers. River north and south of the regional market, as long as there is a good business district, we are in desperate shop, and some shopping district just a few tens of meters of the lot, have opened a 56 cosmetics shops, so brutal competitive environment, it really a few people happy and some unhappy. But the real, how many days of specialty stores that operators can smile so happy, but also have the last laugh. In recent years the Japanese-based terminals have been discussing a topic: terminal is king. But how is the King do? A business district, only a king, in a mature business district where you want to maintain the king’s place, or you want to compete in a mature business district in the king’s position, which requires operators of ha