Office stationery chain franchises Strategic Planning and Management.doc

 PAGE \* MERGEFORMAT 12 Office stationery chain franchises Strategic Planning and Management Strategic Planning and Management Office Stationery development of the industry to the present, the integration within the industry is imminent! As the market potential of growing consumption, distribution channels, there is bound to deeper levels of change. Professional office stationery retail franchising business model will become the industry the new scene. At present, this model has been born, such as Shenzhen have all stationery, Dongguan, three Long culture of small supermarkets, stationery stores, etc. of new China in Tianjin. Professional Franchise mode of birth for the industry’s distribution system to inject new vitality. However, the needs of the professional chain of franchises is not only a professional distributor of office personnel, but also need to use the retail franchising industry, professional management. On corporate and capital it must be a strategic vantage point to look at the development and establishment of this model. Industry Analysis 1, office stationery market, a strong distribution system groups: 1, a strong division of groups: * Provincial large-scale distributors; * Prefecture-level and medium-sized distributors; * Large department stores; * The local large chain supermarket stores; * cross-large chain supermarket stores; * Cross-border large-scale professional office supplies chain stores; 2, a strong group of advantages: * Financial strength; * Large scale; * A sound distribution network; * The distribution of the upstream suppliers policy support; Regulating, strict, and healthy distribution management system; * Orderly market development and management system; * Have in-depth strategic market objectives; 3, a strong group Disadvantages: * Distribution of the concept of the traditional market constraints; * By the shopkeeper to define the role of salesmen, the difficult change; * Intense competition in the mar