On task-driven method in the teaching of marketing.docVIP

 PAGE \* MERGEFORMAT 9 On task-driven method in the teaching of marketing Summary view of the strong marketing curriculum characteristics and practical vocational learning situation, I try to “task-oriented line, teacher-led, student-centered,” the task-driven method is applied to marketing practice, teaching, through the use of this kinds of teaching methods will help to stimulate students interest in learning, students analyze and solve problems, to enhance students learning and teamwork capabilities. A task-driven method proposed in grade classroom, students lack of motivation is more prevalent, as the teachers, we will have a consensus, “more and more students want to learn, teachers are increasingly difficult to teach.” These phenomena can not help Let us reflect on: the teaching of traditional marketing theory prevalent in one-sided emphasis on teaching, ignoring the practical teaching with theory, in the teaching process of “teaching” and “teaching” on the core position, ignoring the “learning” importance, to a certain extent against the autonomy of student learning and motivation, reduced interest in student learning, it is difficult to develop students practical operation ability of marketing course is a very practical subject, requiring only marketing employees have a system of theoretical knowledge of marketing, more importantly, practical operation ability. “Task-driven approach” to it in the past to pass on knowledge-based traditional teaching philosophy, changed to solve the problem, task-based multi-dimensional interactive teaching philosophy; to reproduce the style of teaching into inquiry-based learning, students in positive learning state, each student based on their current understanding of the issues, the use of shared knowledge and the experience of their own unique solutions to solve problems in marketing, the introduction of the teaching process “task-driven method” is particularly important, students continue to get a sens