On the customer-centric model of marketing management.docVIP

 PAGE \* MERGEFORMAT 15 On the ‘customer-centric’ model of marketing management ‘Customer-centric’ orientation in the management of marketing, customer marketing, also called on the school, that is all customer-centric, all-round way in order to meet customer demand for personalized marketing content. Customer Marketing concept is based on ‘the needs of customers are different’, ‘the final product or service to meet customer needs’ as the theoretical basis; to customers consumer psychology and behavior become more sophisticated, increasingly diversified, differentiation, personalization market-based; with modern science and technology for the protection of the marketing model, which requires enterprises to every one according to customer requirements, product or service does not develop the design, production, develop the appropriate marketing mix strategies to achieve with each customer 11 mapping sales activities. The e-commerce, network technology for the realization of such customers to provide excellent marketing platform. Customers more successful marketing companies, such as the United States, Dell Computer Corporation, General Motors Corporation. A talk about ‘Dell’, a lot of people think it is a computer model, and its success stems from the computer direct sales model, then we engage in direct sales computer why not made a second ‘Dell’ do? The reason is Dell Computer Corporation In addition to direct a computer, there are very professional dedicated to provide customers with personalized service. China’s Haier Group has also made the last turn of the century ‘you to design, I came to realize’ is customer-oriented customer marketing concept, put forward its own products by customers personalized needs such as performance, style, style, size, shape, etc., ‘Haier’ to-order production of full compliance with customer requirements for household appliances. The design of its products at all, and the rich against the practical value of the personalized pro