On teaching in vocational marketing network.docVIP

 PAGE \* MERGEFORMAT 11 On teaching in vocational marketing network Write papers network: [Abstract] Based on the marketing curriculum in vocational subjects characteristics and common problems of the discipline, the marketing curriculum in vocational education reform put forward relevant proposals. [Keywords:] in the post reform proposals marketing marketing start-up stand in the 20th century, the United States, introduced into China in 1978 and initially spread .2 O end of the century, marketing in China is also emerging as a lot of secondary vocational schools, public discipline there demand will have a market, we should focus on the needs of society, the ability to develop high availability talent. This requires reform of marketing teaching, so as to meet the needs of today’s development of the situation. First, the current level of marketing in the problems of teaching (a teaching philosophy conservative, can not mobilize the initiative and enthusiasm of the students a long time, our various types of education affected by the former Soviet Union, educational theory, the formation of a “teaching oriented” discipline-based or knowledge-based teaching. teaching is basically a “spoon-feeding” passive teaching. This makes the separation of teaching and learning, the teaching in this state must have little effect. teaching content using the disciplinary system, emphasizing the teaching content scientific, systematic and complete, but does not emphasize its usefulness. vocational education is not completely out of this emphasis on knowledge light ability, methods of the theory of light, re-examination of the effects of light application of teaching and some vocational school on the model by S amp; P high school, students lack the enthusiasm, initiative. (Two students basis, the lack of confidence in the majority of students in vocational schools, high school did not meet the admission standards, they are frustrated with the examinat