On the Firs brand personality building.docVIP

 PAGE \* MERGEFORMAT 14 On the ‘Firs’ brand personality building One, why to create brand personality Brand is the relationship between product and consumer is a consumer experience. Brand To really extraordinary, it is necessary to establish a connection with consumers. If the brand not only established a rational relationship between consumers, but also let them feel a strong emotional connection, then create the establishment of the brand can succeed. In the present product features, quality, service the growing homogenization of today, to rely on additional emotional ties to distinguish between different brands, more often, as long as consumers grasp the emotional needs of a product, you can manipulate them in consumption. The establishment of brand personality is the main expression of this emotion, establish brand personality is the establishment of a symbol, it can purchase products and services on behalf of consumers, the idea of pursuit and spirit; resonance of consumers, produce a sense of identity to meet the emotional needs of consumers, also narrowed the distance between brands and consumers and enhance the consumer to purchase the grounds, increase brand competitiveness, loyalty, reputation, allowing the brand to develop and upgrade. We often say that this person ‘temper’, that person ‘stable’; this person ‘soft’, that person ‘active’; this person ‘open’, that person ‘conservative’, in fact, these are descriptions of a person’s personality. Brand personality is to attract the main reason for human consciousness, imagine, we can put a person as a brand. She Christina 28, blond white skin, petite, pretty cute. When you get to know her, your relationship more in-depth, you will trust her, and likes to get along with her, even when she was not around when the heart is. There she was accompanied by a joy that you have been the value and care about her deeply moved by these things similar to the way people relate to the feelings generated by the bran